Hi {{first_name | Phoenix friend}},
A confession first.
This was supposed to be one of the surprises in our Phoenix Advent Calendar back in December. We had it planned. We were excited.
But building a health app turned out to be much harder than we expected. We missed the deadline. Jason and I spent months longer than planned building, testing, and rebuilding.
It wasn't ready for the Advent Calendar.
But it's ready now :)
The Phoenix mobile app is in beta -- for both iOS and Android.
Two features we're most excited about.
1. Daily Check-Ins That Actually Connect The Dots
If you've been following Phoenix, you know blood tests are just one snapshot. What happens between those snapshots -- the daily decisions, the habits, the experiments -- that's where the real signal is.
The app gives you daily check-ins. They take 30 seconds. You rate how you feel, tag what you did, and move on.
Think of it as a micro-journal for your health.
Over time, Phoenix connects the dots and surfaces patterns you'd never catch on your own:
"When you eat late, your HRV drops by 20%."
"When you take magnesium glycinate before bed, your sleep score improves by 15%."
"No alcohol + early bedtime + cold plunge = your best mental clarity days."
These aren't generic wellness tips. They're insights from your data, interpreted through an APOE4 lens.
2. Your Health Hub -- Everything In One Place
The app connects to Apple Health and Google Health, which means your wearables (Oura, Whoop, Garmin, Apple Watch, and more) feed data in automatically. Sleep. HRV. Recovery metrics. No manual entry. No spreadsheets.
Your wearable data, your bloodwork, your supplements, your daily habits -- all in one place.
And here's where it gets powerful: as more carriers track, we'll use anonymized community data to show you what's working for people with similar genetics, similar biomarkers, similar lifestyles. Not "eat well and exercise." Real patterns from real APOE4 carriers.
Now -- this is a beta.
There will be bugs. That's a guarantee. But that's also why we're opening it up now. We want to build this with you, not just for you.
If you're already a Phoenix member -- you get first access.
Just email me directly and we'll send you the download link directly.
We're looking for members who will use it daily, break things, and tell us about it.
If you're not a Phoenix member yet -- this might be worth a look :).
The app is just one part of what we're building: bloodwork tracking with APOE4-optimized ranges, a supplements library, community experiments, pod matching with other carriers, and now a mobile health hub that ties it all together.
Every week, our members are discovering patterns in their data that change how they eat, sleep, supplement, and live. The app makes that easier than ever.
We didn't build this alone. We're not finishing it alone either.
-- Kevin
P.S. We know the Advent Calendar surprise is a few weeks late. But we'd rather ship something good than ship something fast. Thanks for sticking with us.
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